Websites for Builders in Guildford: Being Found Before the Quote Stage

A different kind of customer

A plumber's customer rings within minutes. A builder's customer takes weeks. They are planning an extension or a loft conversion, they are spending serious money, and they will look at several firms more than once before they ask anyone round.

So a builder's website is not there to catch an urgent call. It is there to get you onto the shortlist, and to still look right when the customer comes back for a third look.

Who builds websites for builders in Guildford

Dean Keating, the publisher of this guide, builds websites for trades and building firms. The price is £500, one-off. You own the site outright. There is no contract and no monthly fee. It has 200+ pages built around your services and the areas you cover, with 12 months of SEO included, and you see a preview before it goes live.

He is based in Horndean, Hampshire, and builds for Guildford firms remotely. He has no office in Guildford. See the £500 website build.

A page for each kind of project

Customers search for the project, not for "builder": a single-storey extension, a loft conversion, a garage conversion, a basement, a full renovation, brickwork, a new roof, structural alterations.

The builders section of Guildford.co shows how varied local firms are. There are general construction companies, brickwork specialists, carpentry and joinery firms, roofing and building firms, loft and basement companies, and design-and-build outfits. They do not all do the same work, and nor should your website pretend you do.

Build your site around the projects you want. Each one gets its own page: what the job involves, how you run it and what the customer needs to have ready. If you do not want small repair work, do not give it a page.

Photographs are the sales pitch

More than in any other trade, a builder is chosen on pictures. Use photographs of your own jobs. Show the stages as well as the finish, because customers want to see how a site is kept. Name the area if the customer is happy for you to.

Do not use stock photographs of houses you did not build. People can tell, and it undoes the trust the site is there to build.

Areas and the houses in them

Guildford's suburbs are not alike. The area pages on this site describe Onslow Village as a sloping suburb with conservation areas, Merrow as sitting on the edge of the North Downs, and Shalford as a village south of the town. A customer in each of them types a different place name, and has a different kind of house.

A page for each area you work in, and for each project type in each area, puts you in front of all of them. If you have real experience of a particular area or type of house, say so on that page. If you have not, do not claim it.

What to leave off

Leave off prices you would not honour, timescales you cannot promise, memberships you do not hold and guarantees you do not give in writing. A building customer will hold you to the website. Write only what is true today.

The firms you are compared with

Our ranking of builders in Guildford is ordered on Google ratings. Customers use lists like it to draw up a shortlist, then visit each firm's website. Look at the firms near the head of it and ask what their sites tell a customer that yours does not.

Next steps

Read website design for tradesmen in Guildford for the ownership question to ask any designer, and who builds websites for small businesses in Guildford for the other routes. There are matching guides for electricians and plumbers.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Guildford.co. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Guildford.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, not in Guildford, and works with Guildford businesses remotely. This guide recommends our own service, so compare it with other providers before you decide.