Websites for Plumbers in Guildford: Decide What You Want to Be Rung For

A cold evening in Stoughton

The boiler has stopped. It is half past seven and the house is getting cold. The owner picks up a phone, types "boiler repair Stoughton" and rings the first firm that looks real, is nearby and says it is open.

Whether that is you depends on three things: a page about boiler repair, a page that mentions Stoughton, and a line saying when you answer the phone. A website gives you all three. A van with your name on it does not.

Decide what you want to be rung for

Look down the plumbers and heating section of Guildford.co and you can see how local firms have chosen to be known. Some lead with emergencies. Some lead with boilers and heating. There is a drains firm, a heat pump repair specialist, and general plumbing and heating companies that do a bit of everything.

Your website should make the same choice on purpose. Put the work you want more of first, give it the most pages, and let the rest sit behind it. A firm that wants bathroom installations and a firm that wants midnight call-outs should not have the same home page.

One page per job

Each of these is a separate search, and each should be a separate page: emergency plumber, boiler repair, boiler service, new boiler, leak repair, blocked drain, bathroom fitting, radiators and central heating, unvented cylinders, heat pumps.

Write each page for the customer who typed it. The leak page needs a phone number and your hours. The bathroom page needs photographs and room to explain how you work.

Say when you pick up

If you do out-of-hours work, say which hours. If you do not, say so. "Emergency plumber" on a site that goes to voicemail at six loses you the call and annoys the customer.

Make the number a button on every page. Then ring it from your own phone to check it works.

Gas work

If you work on gas appliances, customers expect to see that you are registered, and they can check. Show the registration you hold with its number. If you are not registered for gas, do not list boiler or gas work. Never let a web designer add a badge that is not yours.

Where Guildford plumbers are, and where the work is

Most of the plumbing and heating firms on our list have GU2 or GU1 postcodes, the districts that take in the town centre, Stoughton, Onslow Village and parts of Burpham and Merrow. Others are out in GU3, in Normandy and Wood Street Village.

Wherever you are based, your customers are in all of those places and in Shalford and the villages too. A page for each area, and each job in each area, is what lets a firm in Normandy be found for a leak in Merrow. That is where 200+ pages come from.

Who builds the site

Dean Keating, the publisher of this guide, builds websites for trades. £500, one-off. You own it outright. No contract, no monthly fee. 200+ pages built around your services and the areas you cover. 12 months of SEO included. A preview before it goes live.

He is based in Horndean, Hampshire, and does not have a Guildford office. Everything is done remotely. See the £500 website build.

Before you decide

See who you are up against in our ranking of plumbers and heating engineers in Guildford, which is ordered on Google ratings. Then read website design for tradesmen in Guildford for what to ask a designer, and how much a website costs before you compare quotes.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Guildford.co. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Guildford.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, not in Guildford, and works with Guildford businesses remotely. This guide recommends our own service, so compare it with other providers before you decide.